DIY Nutella


As sacrilegious as it sounds, I’ve never really understood the fuss over Nutella. It just tastes syrupy sweet to me and I’d rather have a bar of milk chocolate than that.

I have had a few good chocolate hazelnut spreads, like Justin’s which is one of the best. I could sit down and eat a jar of it with a spoon. It actually tastes like hazelnuts since they’re the first ingredient and that’s what makes it so irresistible. But it’s also way out of my price range. Why pay for it when making your own is so much cheaper?


This tastes very similar to the Justin’s chocolate hazelnut butter since the number one ingredient is hazelnuts. It’s very loose at room temperature; keep it refrigerated for something closer to the texture of a no-stir peanut butter.

DIY Nutella

Prep time: 10 minutes

Cook time: 0 minutes

Ingredients(Makes about 1 1/4 cups):

  • 2 cups(8oz) hazelnuts*
  • 1/2 Tablespoon oil
  • 1/4 cup cocoa powder
  • 3 Tablespoons powdered sugar
  • 1/4 teaspoon salt

*You can use raw or roasted, skin on or off. Ones that have been roasted with the skin off will probably blend into a butter the fastest.



  1. Combine the hazelnuts and oil in a food processor and process until it forms a smooth hazelnut butter.
  2. Add in the cocoa powder, powdered sugar, and salt and keep mixing until it’s uniform in texture.
  3. Scoop into a container and keep refrigerated when not eating.


Next time I make this I plan on doubling the recipe; this just wasn’t enough to last very long around here.

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18 Responses to DIY Nutella
  1. Victoria (District Chocoholic)
    January 9, 2012 | 10:05 am

    This looks better than Nutella. No palm oil (which is 2nd on Nutella’s ingredients label. Nasty. I don’t touch their stuff.)

  2. Chad @ thebreakupnote
    January 9, 2012 | 10:34 am

    This looks so good I want to baptize my godchildren in it.

    • Wannabe Chef
      January 9, 2012 | 11:15 am

      I’m sure that would look great on the white christening clothes 🙂

  3. janetha
    January 9, 2012 | 11:44 am

    So much better that Nutella since it’s super high in sugar!

  4. Averie @ Love Veggies and Yoga
    January 9, 2012 | 12:25 pm

    Looks great and CCK made Nutella, too, today. Must be something in the water supply. Or chocolate supply 🙂

  5. Amber K
    January 9, 2012 | 2:54 pm

    I still have never tried Nutella because I don’t like hazelnuts. So I’m not sure of I’d like it more than Justin’s version, or if I wouldn’t like either. Basically I’ve been too cheap to plunk down money on either in case I hate it. Now chocolate peanut butter is pure heaven. 🙂

  6. Hannah
    January 9, 2012 | 8:30 pm

    How can this not be awesome? Exactly. I rest my case.

  7. Maggie @MaggieCooks
    January 9, 2012 | 11:28 pm

    Buzzed this!
    I want to try to make my own one day! 🙂

  8. Cindy
    January 10, 2012 | 7:24 am

    I can use it on all the bread I have here in the pantry, the sauce looks wonderful!

  9. charlotte
    January 10, 2012 | 8:35 am

    To me, Nutella is to nut butters what cheeze whiz is to cheese.

  10. Löu
    January 10, 2012 | 1:21 pm

    oh boy, this looks so yummy
    i am sure going to try it partly because it seems very simple and needs very few ingredients (and i have got them all so no reasons for not trying the recipe)

  11. Audrey
    January 10, 2012 | 9:09 pm

    The jar of Justin’s chocolate hazelnut butter I got pretty much *was* just devoured straight-up with a spoon for me. Seriously, I think I spread it on bread like two times. The rest of the time I would just have a spoonful for dessert. I really want to make my own now, though. It doesn’t look that hard and I bet it’s a lot cheaper (though it doesn’t come in a cool square jar…). 😀

  12. Morgan
    January 11, 2012 | 2:14 pm

    I can’t wait to try this 🙂 SO glad I stumbled upon your site. Off to see what else I can bookmark.

  13. Rochelle (@Acquired Life)
    January 12, 2012 | 6:09 pm

    I too find nutella too sweet. I do however like the flavor, just not all that extra sugar. Now to add hazelnuts and cocoa to my grocery list and I’ll be a happy girl…

  14. brandi
    January 13, 2012 | 9:58 am

    this looks perfect! and it could be trouble… 🙂

  15. […] better way to finish off a week than with chocolate? After I made chocolate hazelnut butter, my first thought was to make chocolate hazelnut brownies. For some reason, that sounded familiar; […]

  16. Kim
    April 27, 2012 | 6:57 am

    I’ve avoided nutella due to their unhealthy ingredient of hydrogenated vegetable oil.
    This recipe is a lot healthier.

  17. Doug
    April 27, 2012 | 11:26 am

    Here’s a recipe for “healthy” Paleo Nutella