For the last two weeks, I’ve been trying out a new(ish) blogging platform: Tumblr. No, this blog’s not going anywhere anytime soon. Rather, I’ve started experimenting to see how a secondary food photography Tumblr blog can help food bloggers spread their content.
Tumblr is all about posting and reblogging visual content between members. There is (not surprisingly) a large percentage of their membership who like looking at good food photography and subscribe to food blogs. By releasing your content on Tumblr, you can draw the attention of people who might not know about your blog.
The first thing you need to do is create your account. It’s free and easy; just choose your domain(I suggest having it relate to your primary blog like thewannabechef.tumblr.com), pick a theme, and choose how you want your landing page to look. That’s it. From your dashboard, you can start sharing text, photos, videos and more.
How It Works:
When you make a post, your primary goal should be spreading content. The first step is to make sure what you’re posting is visually interesting in some way. A good way to spread your blog content would be to publish a picture on Tumblr with a link in the body to the original recipe post.
The next biggest factor in deciding if what you post will get seen is the tags which help people find your posts. Don’t be too descriptive but rather give words that people might search for like “Chocolate” or “Vegan” as they relate to the content.
In terms of feedback, people can reblog your content meaning sharing it with their followers(and possibly or not adding notes of their own”), replying directly to the author, or simply “liking” your post. Each of these counts as a note.
Whenever somebody does one of these things as well as when you gain a new follower, this appears in your feed.
Of course, you can share whatever you want on Tumblr and it doesn’t have to be related to any other blog. Tumblr is a great way to informally blog and meet people with a different area set. This is just one way that you can use it to expand your blog’s reach. If you have any other questions about Tumblr, I will be happy to answer them as best I can.